off-page optimization

OFF-Page Optimization refers to a set of optimization techniques, strategies and implementations that help webpage search engine ranking and are not directly found on the page itself or in the .html file. With the over abundance of ON-Page misuse by non-ethical SEO companies, OFF-Page Optimization has become more important than ever before.

Typically, we utilize several key tools in OFF-Page work – the use of Inbound Links is critical. Previously many websites would seek as many inbound links as possible from any page. You may have received spam emails asking if you'd like your website linked to high-traffic sites. This is a trick! Search engines employ sophisticated and tightly guarded algorithms that seek among other things that your site is connected to. There is a special "Google ranking system", for each page linked and this rating system is like any other – 1 to 10 – with the higher rated inbound links being a PR6 or above.

At buddhacom we carefully search for such relevant links to ensure your sites optimization. Another tool in our OFF-Page Optimization work is "Click Density". There are several techniques to accumulate Click Density, one is in the development of a more concise and meaningful HTML meta tag description – the other is utilizing Article Submission. This is yet another valuable tool in our Optimization tool chest. Simply put, Article Submission is when we develop articles consisting of content closely relevant to your webpage and post it into other article submission pages on other sites. These can be blogs that have become very popular, group forums and other social activation sites. It is critical that the articles submitted are clearly relevant – the search engine "bots" are relentless in searching out imposters.

Finally, there is another form of submission –Directory Submission. This is an important optimization technique when applied properly. We will submit your page with a brief summary to various directories. When placed in the proper category that is most related to the content linked to and if there is an appropriate anchor text then in most cases it will deliver an up-tic to your search engine ranking. It is a rapidly growing and valuable tool for optimization and worth considering. It should be noted that all directories are not equal – ethical SEO companies like buddhacom will not submit your site pages to non-relevant sites. It is important to understand that getting into the right directory can take time. For submission into one of the best – DMOZ (Open Directory Project) a human edited directory for the web can take almost a year. At buddhacom we use the most effective tools and skills to control how search engines will view your website that in turn effect your ranking and search return success.

For more information on what OFF-Page Optimization is about please contact us at buddhacom.

Buddhacom's SEO include strategies that are way beyond information located on your web pages to increase relevant traffic to your website.